Affiliate disclosure

The short version

We are paid by gambling operators when someone opens an account through a link on this site. You pay nothing extra, and the terms you receive are the same as if you had gone directly.

How the payment works

When you follow a link marked as an affiliate link and open an account, the operator can attribute that account to us. Depending on the agreement with each operator, we are paid in one of three ways:

• A one-off payment for each new customer who deposits (cost per acquisition).
• A share of the operator's net revenue from that customer, usually for as long as the account is active (revenue share).
• A combination of the two (a hybrid deal).

Staging placeholder — no affiliate programme has been joined yet, so we cannot yet state which model applies to which operator. Before launch this section will name the model in use for each operator listed, because "we may receive compensation" is not a meaningful disclosure on its own.

What this does not change

It does not change the order of the listings. Offers are ordered by the date they were last verified, newest first, or by whichever sort you choose. Placement is not for sale, and no operator has been given a position in exchange for a higher rate.

It does not change the conditions we print. Wagering requirements, minimum deposits, excluded games and expiry dates are taken from the operator's own terms and are shown next to the call to action rather than in a footnote.

It does not change the price you pay. Affiliate commission is paid by the operator out of its own revenue.

What it does change — and we would rather say it

Coverage. We can only link to operators whose affiliate programmes we have joined. An operator with no programme, or with a closed one, will not appear here however good it is. Every comparison site has this limitation and most do not mention it.

Attention. Work takes time, and the operators we have a commercial relationship with are the ones we spend that time on. That is a real bias in what gets written about at all, separate from how it is ordered once written.

Revenue share creates a structural conflict. Where we are paid a share of net revenue, we earn more from a customer who loses than from one who wins. We cannot design that away. What we can do is name it, keep the offer rules out of the hands of anyone paid on commission, and refuse to publish rankings that would let the conflict express itself as an ordering.

How links are marked

Affiliate links carry rel="sponsored" in the page's HTML, which is the attribute search engines use to identify paid links. Every listing shows the disclosure above the offers, and the call-to-action area repeats it.

We do not use link cloaking to disguise where a link goes, and we do not redirect through intermediate domains to obscure the relationship.

Advertising standards

Staging placeholder — the advertising codes that apply depend on the markets this site targets, and those markets have not been fixed. Before launch this section will name the applicable codes and the operator-side requirements we have agreed to follow, because several jurisdictions hold the operator responsible for its affiliates' marketing.

Questions

If anything about how we are paid is unclear, ask. The contact form reaches the editorial address, and we answer questions about funding in writing.